Newsletter for Friday October 24, 2014

Lettuce Eat Well Farmers' Market is now on its Summer/Autumn schedule, which means market is held every Friday from 3:00 until 7:00 P.M. at the market's year-round location at Cheviot United Methodist Church 3820 Westwood Northern Blvd.  45211.  No matter what the weather, you can shop in comfort because the market is now located inside.  The indoor location is usually right inside the front entrance of the church, but this could vary depending on other activities taking place at the church.  Follow the happy voices and you'll find us.




THIS WEEK'S HIGHLIGHT
Not a New Vendor, Just a New Product  -  and it's really yummy
While the picture above might lead customers to think the market has a new vendor, that is not the case.  Learning to Live Sustainably (L2LS), sometimes referred to as the General Mercantile vendor because they sell numerous items from local producers, has added to their lineup of yummy foods.  The newest addition is Rue Farms Rustic Chips, and the picture above depicts Matt and Jeanne Rue, the developers of the chips.

For those of you who are concerned about GMOs, we are pleased to tell you that Rue
Click image to enlarge
Farms Rustic Chips are made from NON GMO russet potatoes, grown locally in Urbana, Ohio, and prepared in NON GMO oil.   Rue Farms Rustic Chips are made in Dayton, Ohio and are available at various locations in and around that area.  However, Lettuce Eat Well Farmers' Market is the first (and currently only) location where they are sold in Cincinnati. 


When you stop by the L2LS booth for the yummy chips, you can also purchase bread for sandwiches to go with the chips, and Mt. Kofinas olive oil, local honey, and mustard, and the list goes on.  L2LS truly is a General Mercantile vendor, carrying lots of your favorite items. 



REMINDERS 
While some of you are long-time readers of the newsletter, people who are new to the market are reading the newsletter for the first time; therefore, the Reminders section is included each week so new folks can see what's happening around the market and around town.

Important News About the Upcoming Winter Market 
Although the Summer/Autumn Market is still in full swing, we are gearing up for the Winter Market, which will begin November 7.  It will be a new and improved version, one we think you will love.  For those who attended last year's Winter Market, be aware that we have made significant changes.  First up, the market will be held every week (rather than every other week as we did last year) from 3:30 - 6:30 p.m.  Also, every week will be a pre-order market.  And the best news is that you will SAVE 10% on your pre-order purchases.

If you would like to SAVE 10% on your Winter Market purchases, you can sign up at the market or email us with your name and phone number and we will add you to our email distribution list.  You will then receive an email detailing all the pertinent information.  Please note:  Being on the newsletter email list is not the same as the email distribution list connected with the SAVE 10% promo.  Email us at  lewfmlocal@gmail.com.  We will not sell or trade your information with any outside source.  

If you have further questions you may call Mary at (513) 481-1914.    

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For a full listing of our vendors, their products, and services including:
  • Kids & Krafts (available starting at about 4:15), where the kids can have loads of fun so you can leisurely shop the market
  • Many food and non-food items
  • and a list of vendors who accept credit cards
Check out our Vendors.

You can also see up-to-the-minute news on the market's Facebook page https://www.facebook.com/lewfm.org 


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FUN AT THE MARKET
Click image to enlarge
Join us at Market on Halloween for the Halloween Costume Contest and Scavenger Hunt.  Have fun, win prizes, stock up on fall produce, bread, eggs, baked goods, soaps, teas, and lots more.  Costume contest and scavenger hunt are open to kids and adults.  Come one, come all and join in the fun. 
 
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10-Day Local Food Challenge
After over half century of obtaining our food primarily from grocery stores and fast food places, with little thought to the quality of the food, many more people are waking up to wondering what is really in their food.  Hardly a day goes by without yet another news story that gives us cause to pause and be concerned about the food we are consuming.  While the news can be a bit disconcerting, the good news is that more people are becoming aware that what we've thought of as food is often "food like substances," a favorite phrase from Michale Pollan.  

Becoming more aware and waking up to what is really in our food is resulting in more people showing up at farmers' markets, looking for healthy food.  We see this trend spreading from coast to coast, resulting in books, blogs, and documentaries about food and how it is grown/raised, along with how the growing methods are affecting people and the environment in which we live.  A brief documentary, Relational Eating by Vicki Robin, tells of her experience following a 10-mile diet for a month. 

Admitting that a 10-mile diet is extreme and something that most people could not and would not want to try, she has now modified this "experiment" to a 10-Day/100-Mile diet.  Words from her website gives additional insight as to how this can be do-able for each of us: :
Local used to be the way everyone ate. Could it be again? Let’s run the 10-Day Local Food Challenge and see. How local can we go? For how long? The challenge isn’t just “can you do it?” It’s “can we do it? Can we all bring our eating closer to home? And if not, why not?
The experiment is simple: For 10 days or more eat food grown within 100 miles or less of your home. Give yourself 10 or fewer exotics, foods from afar (like coffee or oil) to make it do-able.
 
If you are interested in participating in the 10-Day/100 Mile Diet, or simply want to follow the stories of those who will be participating, you may find more information here.


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Produce Perks
For those who noticed the new logo at the bottom of the newsletter recently and wondered what it means, here is the good news about a new program that began this summer.  Produce Perks is an incentive program that is meant to encourage and help those who receive EBT (formerly known as food stamps) purchase more produce.  Produce Perks is a dollar for dollar match (up to $10), with the matching dollars used on produce.  The Produce Perks website offers the following additional information:
“Produce Perks” is an initiative modeled after a similar program in Cuyahoga County.  It is administered by OSU Extension, Hamilton County as a partnership of OSU Extension, Hamilton County; the City of Cincinnati Health Department; and the City of Cincinnati Creating Healthy Communities initiative.  Focus is on access and affordability of healthy fruits and vegetables for under-served consumers. 
Produce Perks are incentive tokens given to customers at participating farmers’ markets who use an Ohio Direction Card (“electronic benefits transfer” or EBT card) to purchase food.  A customer wishing to use their food assistance benefits can swipe their card at one central terminal, located at participating market’s information booths, and ask to withdraw a desired amount. The market provides tokens for the transaction and additional Produce Perks that can be spent on fruits and vegetables.  As the name suggests, Produce Perks are only good for purchasing fruits and vegetables.  All other tokens purchased with the Ohio Direction Card are good to use on eligible items at the market.           
Please help us spread the word about this very worthwhile program.  One way to help get the word out is to stop by the market management booth to pick up brochures to share with those you know who receive EBT benefits.  You could also leave brochures at your church, doctor or dentist's office, or any locations that would permit you to do so. 

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VENDORSWe currently have openings for a meat vendor, produce vendors, and vendors offering value added items.  If you are interested or know someone who might be, you may email us through the link below. 

Vendors Click Here!

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Please share this newsletter with friends and family to help spread the word about LEWFM!

We hope to see you real soon at Lettuce Eat Well Farmers' Market!