Newsletter for Friday, January 9, 2015

Lettuce Eat Well Farmers' Market is held each Friday year-round at Cheviot United Methodist Church 3820 Westwood Northern Blvd. 45211. 
Winter schedule:  The market is now on its winter schedule, which means market is held every Friday from 3:30 - 6:30 P.M.  Please read all the pertinent information about the winter market elsewhere in this newsletter.
Location: usually in the church's Werner Lounge.  Follow the sign that says OFFICES and we will be right inside that entrance.  Please note that this location could vary depending on other activities taking place at the church.  Follow the happy voices and you'll find us.


FOOD FOR THOUGHT
A Message From Pete the Farmer
The letter below came to us recently from Pete Hebauf of Honey Tree Acres Farm and Gardens, one of our Very Valued Vendors.  Pete gives us much food for thought.  No longer can we go blindly on our way of not knowing the consequences of our purchases.  We can choose not to look at reality, but the reality will not go away.  If we continue to ignore the problems, they will not cease to exist; rather, the problems will grow even larger.  

We currently still have the opportunity to make choices that are better for us and all of the environment.  However, how much longer can we put off making the necessary changes?  Our producers are continuing to make choices that bring about improvements to their products.  Will we, the consumers, support them in their practices by being willing to purchase their products?  It is critical that we support our producers, for without our support they will cease to exist, resulting in severely curtailing our choices.   

 
Update from the Acres USA Conference:
Linda and I attended an Acres USA conference last week in Columbus, Ohio.  This conference was focused on Organic and Sustainable farming and had a number of great topics presented concerning Soil Biology (it ALL starts in the soil), how to eliminate the use of pesticides and herbicides, the impact GMO foods have on the soil and our bodies and many more.  We found that we are already doing or have plans for doing many of the things presented at the conference.  We did, however, get some new ideas that we will be working hard to incorporate into our processes. 
One key theme that came out of the conference is that it is so important for us to know what we are putting into our bodies when we consume the commoditized foods that we purchase at the grocery stores - and even at the farmer's markets where there is not an emphasis on natural/organic growing practices.  We set the direction for Honey Tree Acres based on what we felt was right (sustainable farming following organic, soy-free practices).  As we continue our journey, surrounded by mono-crop (GMO corn and soybeans) farmers who farm thousands of acres and diversified farmers who rely heavily on pesticides, herbicides, synthetic/chemical fertilizers and GMO and soy based grains, we realize that what felt right IS right.  

Mega farming in today's society is a model that has commoditized the foods we eat by producing them cheaply, mechanically, and in such great volumes that they are now piling corn up at storage facilities across the country.  While this may seem good in the sense that we can produce vast quantities of food, you have to ask the question of Quantity vs Quality.  Actually, these and greater quantities can be achieved using sustainable methods without the use of any chemicals, etc.  

Unfortunately, today's farmers seem to think that organic and sustainable mean lower yields and that just is not true.  They also do not want to take the extra effort to manage their soil beyond spraying or applying chemical/synthetic fertilizers.  While managing the soil takes more effort, the results are a healthier product grown in organic fields that are rich in micro-organisms, good bacteria and nutrients that are passed along to the animal life that consumes them (Quality).  If you build the soil, they will come.  Our philosophy is Quality over Commodity. 
Here is something I think about a lot - our society today will spend unbelievable amounts of money on cars and technology but want to spend as little as possible in terms of TIME and MONEY on food - the sustenance of our life.  Eat fast, eat easy, eat cheap. 
It is a real challenge (and discipline) to change our personal eating habits in a society and world where nutrient dense, diverse, healthy foods are not readily available in the grocery stores.  Contrary to what may be said/promoted by many nutrition experts and politicians, what we all buy in the grocery stores is still very questionable.  Labels that sound good don't necessarily mean they are good (natural, naturally raised or Amish).  You have to ask yourself what do those labels really mean? How do you know?  We are all familiar with the Capital One credit card commercial line "What's in your wallet?".  Here is a similar question we all need to ask ourselves: "What is in your stomach?"
It is our opinion/philosophy that there are only two ways to truly know what you are eating:
1) Grow it yourself (and educate yourself on how to grow sustainably as it truly is more than just sticking a plant in the ground)
OR 
2) Know your farmer. 
We want to commend LEWFM and its customers for taking their food seriously.  The emphasis that LEWFM puts on eating locally (the Why's and How's series) and the interest we have seen from so many of the LEWFM customers to get to know Honey Tree Acres and tour our farm has been wonderful - and unique. We attend a number of farmer's markets and LEWFM is the only market we have seen that makes this such an important part of their mission.  You our customers have demonstrated both knowing your farmer and growing it yourself.  We commend everyone for both.
I recently heard a quote from a priest who gives tremendous sermons: "Pressure is a privilege".  We are privileged to have the pressure that comes from being held accountable by our customers and the LEWFM market to produce more variety and great quality foods on the farm. It really energizes us to continue to grow and improve in 2015.  We look forward to, AND WILL RISE TO, the challenge. 



IMPORTANT HAPPENING  AROUND TOWN
Click image to enlarge
Local Loans for Local Foods: A Slow Money Group invites you to attend the special event, Reclaiming Local Communities Through Restoring Community-Owned Grocery Stores at the future home of the Apple Street Market in Northside this Sunday, January 11, 2015 from 2:00 - 5:00 P.M.  Join fellow Cincinnatians in a discussion on the impacts of supporting local food and grocers.  Local food producers will be present and selling their wares.  Light refreshments will be served.  The event is free and open to the public.  So planners of the event can prepare appropriately, your RSVP is greatly appreciated.  For more information or to RSVP  http://localloansforlocalfoods.org/   





REMINDERS
While some of you are long-time readers of the newsletter, people who are new to the market are reading the newsletter for the first time; therefore, the Reminders section is included each week so new folks can see what's happening around the marker and around town.   



IMPORTANT INFO ABOUT WINTER MARKET
Although all the vendors will have items that customers can purchase the day of market, if you would like to SAVE 10% on your purchases you can do so by pre-ordering your items from each of the vendors.  You can pre-order while you are market each week, or if you won't be at market and would like information on how to place your pre-orders, email us at lewfmlocal@gmail.com.  You can also find more information about how to pre-order and SAVE 10% by visiting the market's website lewfm.org   Or you may call Mary at (513) 481-1914.

The SAVE 10% offer is not valid on meat and craft purchases.  
      

For a full listing of our vendors, their products, and services including:
  • Kids & Krafts (available starting at about 4:15), where the kids can have loads of fun so you can leisurely shop the market
  • Many food and non-food items
  • and a list of vendors who accept credit cards
Check out our Vendors.

You can also see up-to-the-minute news on the market's Facebook page https://www.facebook.com/lewfm.org


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Produce Perks
For those who noticed the new logo at the bottom of the newsletter recently and wondered what it means, here is the good news about a new program that began this summer.  Produce Perks is an incentive program that is meant to encourage and help those who receive EBT (formerly known as food stamps) purchase more produce.  Produce Perks is a dollar for dollar match (up to $10), with the matching dollars used on produce.  The Produce Perks website offers the following additional information:
“Produce Perks” is an initiative modeled after a similar program in Cuyahoga County.  It is administered by OSU Extension, Hamilton County as a partnership of OSU Extension, Hamilton County; the City of Cincinnati Health Department; and the City of Cincinnati Creating Healthy Communities initiative.  Focus is on access and affordability of healthy fruits and vegetables for under-served consumers. 
Produce Perks are incentive tokens given to customers at participating farmers’ markets who use an Ohio Direction Card (“electronic benefits transfer” or EBT card) to purchase food.  A customer wishing to use their food assistance benefits can swipe their card at one central terminal, located at participating market’s information booths, and ask to withdraw a desired amount. The market provides tokens for the transaction and additional Produce Perks that can be spent on fruits and vegetables.  As the name suggests, Produce Perks are only good for purchasing fruits and vegetables.  All other tokens purchased with the Ohio Direction Card are good to use on eligible items at the market.           
Please help us spread the word about this very worthwhile program.  One way to help get the word out is to stop by the market management booth to pick up brochures to share with those you know who receive EBT benefits.  You could also leave brochures at your church, doctor or dentist's office, or any locations that would permit you to do so. 


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Please share this newsletter with friends and family to help spread the word about LEWFM!

We hope to see you real soon at Lettuce Eat Well Farmers' Market!



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